Social Media Influencer, Workplace Certificate

Amplify Your Voice. Grow Your Brand.

If you’re passionate about social media and want to turn likes and content into a career, this certificate gives you the tools to do just that. You’ll learn marketing, advertising, ethics, and how to finance and promote your presence. Whether you're aiming to build a personal brand, help businesses engage audiences, or manage social campaigns, this certificate helps you build foundational, in-demand skills.

What You’ll Learn

  • Understand the ethical considerations in social media and business practices
  • Learn how consumer behavior informs social media strategy
  • Use marketing fundamentals to create compelling content and campaigns
  • Explore social media marketing tools, platforms, and trends
  • Gain basic financial literacy for budgeting and monetization of content

Program Requirements

This certificate requires 18 credits, typically completed over two semesters. The coursework covers business ethics, marketing, consumer behavior, social media marketing, advertising, and introduction to business finances.

Visit the academic catalog for a full list of required courses by semester:

View Curriculum

Job Market Outlook

View real-time career data and explore where this program can take you. You can change the region or salary level to match your goals.

Where This Certificate Can Take You

Want to launch your own influencer journey or level up in digital marketing? This certificate prepares you for roles that leverage creativity with strategy, helping you manage social presence, campaigns, or content for brands.

Graduates may pursue roles such as:

  • Social Media Influencer / Content Creator
  • Social Marketing Manager
  • Advertising Assistant
  • Business Owner or Brand Manager focused on Social Media

You could work in or with:

  • Digital marketing agencies
  • Retail brands and small businesses seeking online presence
  • Media or content creation firms
  • Influencer or talent management companies
  • Freelance or as a social media consultant

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